From an industry perspective, navigation is the science and skill in which you develop and apply to a web site that assists customer travel throughout your website. Navigation drastically effects your search engine optimization, time on site, bounce and exit rates, as well as conversion and meeting the overall goals of the website. Pretty important stuff!
To objectively describe web site navigation, you should know the rough orientation of navigation. The word “navigation” is derived from the greeks as naus/nautes, which in turn was born from the sailors or the sea. In addition to navigation, these roots Other words have also been born simular to navigation such as words like Nautical, Astronaut , Cosmonaut and etc. Navigation is really the art of moving from one place to another place.
Isn’t all Website Navigation the same?
Web site navigation is performed by a visitor and observed by search engines by a using a variety of links in the form of text, applets, css, images, and other means that are inserted into a website to create a navigational system or architecture. This navigation can be evident on a vertical or horizontal bar, a menu or list, included with images, or located within inserted content on a page.
WordPress is unequaled in it’s ability to provide out-of-the-box or plugin generated navigation for your site. WordPress allows the ability to develop multiple forms of navigation with multiple layers of navigation menu’s. This is extremely important when guiding your visitors and search engines through your website to enable them to both find the best content and locate it or index it quickly and completely.