Improving website conversion can be the difference between success and failure. Whether your website design goal is lead generation, product or service sales, or brand identity, conversion is always a requirement. Conversion is not a fixed one-time-does-it and your done process. To the contrary, conversion funnels must be monitored and routinely updated to maintain the highest possibly conversion ratio. Conversion leaks often occur due to seemingly harmless changes to website content and design over time.
So what exactly is conversion?
Conversion is an act performed by a visitor that leads to achieving a given goal. Your website should be designed to seamlessly and quietly lead your website visitors through a funnel that ultimately provides a valuable and informative experience for them and a conversion for you. Well designed websites contain at least three of the following conversion goals. So how many and what are they?
- Purchasing a product or service.
- Sending you an email.
- Calling your phone number.
- Subscribing to a newsletter.
- Remembering your brand.
- Referring you to another.
- Providing you a lead to another.
- Making suggestions.
- Reading your blog.
- Subscribing to your RSS Feed
- Following your social channels.
- Commenting on your forum.
Conversion should not be thought of as a single event. WordPress provides fantastic tools to design and create conversion funnels that work! Providing website conversion funnels often requires a lot of thought and time and should involve a 2 or 3 step funnel process. The inherent nature of WordPress makes it perfectly suited for optimizing the conversion funnel with just the right “calls to action”, links, headings, and action buttons where and when you need them on your website.