Content Management

So what is content management?  Just about everything you upload to a web site can be considered content.  The trophy content, from an SEO perspective, is copy or text that is written and inserted into a page for purposes of customer value, conversion, and search engine optimization.  What are additional forms of content you can easily use with WordPress?

Content is your best and strongest opportunity to tell your customer and the search engines what your site is about.  DO NOT TAKE CONTENT MANAGEMENT LIKELY!.  Many web site developers, whether a DIY or paid service, are more concerned with how a website looks to themselves than how it will perform.  The last thing considered and inserted into a website is often the readable text, probably only used for a filler.

In addition, they often populate web sites with boring paragraphs of text that have been home grown, or worse yet, have been copied from another source.  First off, web site visitors only read about 18% of what is on the page.  Secondly, they usually scan the page during the first 1.4 seconds looking at the navigation, titles, headings, images, bullet lists, and more before even attempting to read the page content.  So what chance do you have for conversion and good return rates if you simply write a short story that was loosely constructed and insert it into your page?  Hardly any…

What is Google’s Opinion of Content

Google and most other search engines use your readable content to gage what your site is about, how strong is your authority and trust, and what value does it bring the “their” search customers.  In January 2011, Google announced that it made a lot of important changes to its algorithm.  These changes are targeted at spammy and low-quality content websites. Their goal is to filter out websites that have poor content, maybe unrelated to the main theme of the site, and knock out completely those sites that borrow or steal content from other sources.  In other words, duplicate content.  They essentially want to deal a permanent blow to websites and other content marketers that do not sell or offer anything themselves but instead get paid to redirect the customer to a third site.

So what is bad content?

Most web developers inherently know what bad content really is.  Unfortunately laziness causes them to disregard the long term implications of bad content.  Here is a short list of bad content to stay away from;

1. Short and sales laden providing no obvious value.
2. Poorly written content with no regard to grammer, spelling, and punctuation.
3. Duplicated or poorly re-written content.
4. Keyword stuffed content with poor association with other words in the content.