During recent years Pay Per Click advertising has gotten very expensive for the novice to intermediate user to employ. Changes made to the online bidding processes as well as numerous upgrades in keyword selection, advertising, content delivery, and various methods of customer targeting have all contributed to complicating the process of creating a successful PPC campaign.
Most of the top Internet sales and promotion firms employ a PPC campaign as a part of their marketing strategy. Small to Medium sized businesses have achieved significant growth over a short period of time by employing a closely monitored PPC campaign. Staying within your budget and combining PPC with additional forms of online advertising is the ultimate key to PPC success.
PPC keywords now come in many forms. Several search engines allow the user the designate whether they want to bid on “Broad”, “Phrase”, or “Exact” match options. Each option has its own advantages for lower cost, higher quality, lower volume etc. In addition the user can select time of day, geographic location, search partners, and vary their ads for split testing.
Ad placement plays a large role in the cost and delivery of your advertising. The higher you bid the higher your position on the page. A higher bid position costs more than a lower position but the traffic can be greater with conversion on the up side as well.
Finally, your Ad copy, domain name, landing page tags and content as well as relevancy can all affect your cost and therefore your conversion.
ReadyLaunchWP‘s Total Internet Marketing (TIM) team has designed and managed hundreds of PPC campaigns. Our 15 years of online advertising and marketing experience places us in the unique position of a tried a proven professional PPC marketer. You can rely on ReadyLaunchWP to deliver your message cost effectively.
In addition to the obvious benefit of using these Google tools for directly growing your revenue is the tremendous benefit of data mining. Data mining, used correctly, can grow your business faster and more profitably than any online marketing strategy. That’s right!
The professional Internet Marketer should know the value of this well known but seemingly elusive method for reverse engineering your online marketing campaigns.
So what are the benefits of data mining?
We’ve experienced overall conversion rate increases of 100′s of percentage points. Bounce rates, specification page exits, and navigation detours tremendously decreased. Customer loyalty and re-visits have been increased up to four-fold. Other side benefits include the ability to incorporate better customer services practices and inventory control.
What is the result of this sometimes painstaking and often tedious work?
Spending $10-20,000.00 on marketing online expense will certainly bring additional traffic. However, you may end up pouring more water into a large bucket with many holes. The increases in traffic might snare additional revenue but can you afford the expense drain and lower profitability?
Spending the same amount of money, and yes more time, on data mining and analysis might just benefit your revenue and profits in a far greater and more sustainable way. How would you like to actually decrease your traffic and, at the same time, double or triple your online business? Making more out of less is always a strong part of any good business plan.
Once you have honed your website into a fine tuned engine and have verifiable results then and only then might be time to ramp up your online marketing budget. Use the lessons learned from data mining to create better metrics and a more sound online business.
1. Title Tag: relevant to the targeted keyword search term.
2. Header Tags: Relevant to the page title.
3. Meta Tags: Keyword relevance and organic listing content.
4. Alt/Anchor Text and Links: Must be relevant to linked Page and content.
5. Content: Relevant to keyword density, page title, and the reader.
6. Backlinks: Relevant to Linking Quality and Quantity
7. Pages: Relevant to category navigation, landing pages, and internal linking.
8. Site Map: Relevant to Search Engine Navigation.
9. Online Media Channeling: Relevant to Links and Popularity.
10. Joint Ventures: Relevant to Links, Content, Community, and Authority.
Never before has a consumer had total control of the delivery of information used to make an informed decision. Whether the consumer is interested in making a product or service purchase, finding a new recipe, statistics on a new car, or making a donation to a charity the Internet delivers fast paced accurate results directly to their computer, mobile device, or other viewable device.
Most marketers make the mistake of believing that keywords are solely used for SEO or PPC purposes. The honest fact is keywords are used in every form of content and data on the entire world of the Internet! Ecommerce, Blogs, Forums, Press Releases, Articles, and even product specifications all include valuable keywords.
Today’s most valuable trend, Social Marketing, is an excellent example of a typical marketers disconnect with keywords. Have you tried to update or post to social media without using the keywords relating to the subject matter? YOU CAN”T!
Keywords come in many forms. Short tail, Long Tail, Exact Match, Broad Match, Phrase Match, Geo-Targeted, Demographic, Psychographic, and tons more qualifiers all play a key role in helping the provider of online information find the intended target.
Recent studies show that 93% of all decisions regarding purchases and transactions or transfers of information involve an Internet activity. Nearly 100% of all Internet activity involves Keywords.
Keyword analysis is the cornerstone to every Internet strategy and Implementation. ReadyLaunchWP is a world leader in understanding and applying the best keyword strategy throughout any campaign. ReadyLaunchWP’s Total Internet Marketing (TIM) team specializes in researching and implementing keywords that buyers most often use to find your business on the Internet! We guarantee it!
The answer is somewhat difficult to answer. ReadyLaunchWP has identified over 15 marketing channels available within the online marketing environment. Picking which one or better yet which ones are best suited for your business requires more knowledge and experience than a typical small business owner possesses.
The easiest general marketing channels to understand are Social Media Marketing, Pay-Per-Click, and of course SEO (Search Engine Optimization) or Free Listings. Of these three, generally speaking, Social Media Marketing requires the least amount of expense.
PPC can absorb anyone’s budget very rapidly if not monitored on a daily basis. In addition, the knowledge required for success in combining the affects of keywords, Ad copy, page quality, content relativity, and ad positioning can be a somewhat daunting task for the beginner. PPC can provide a very rapid increase in revenue and profits if performed wisely.
SEO requires a lot of patience and skill to get your listing anywhere near visible. Getting your listing on the front page often requires a lot of testing and many months of waiting. The end result can be very lucrative if your listing appears on the front page and top listing.
Social Marketing has the lowest cost of entry for both cost and time. A beginner can usually make some impact on their customer leads within days. However, the avid Social Marketer knows how to employ a solid overall strategy to optimize the results in a very big way.
The best social marketing strategy includes reciprocity, a commitment to scheduled postings, the ability to listen, transparency, community, and above all honesty. Failure to include, at the very least, these main criteria can drastically damage your results and possibly your reputation.
Online Sales: How many years of experience and how much and what have they sold for their clients?
Copywriting: Copywriting should take into the consideration the language and the way of thinking of the online reader. The Internet is separated into groups or tribes. How many years of experience in writing copy specifically for the Internet and the vertical tribes?
Social Marketing: Is it known and understood how to connect and compound not just Twitter and Facebook but also other media marketing channels such as LinkedIn, Articles, Social Bookmarking, Blogs, Forums, Smart pages, Websites, Press Releases, to name a few?
SEO: When writing and submitting direct, indirect content, and linked content, is there knowledge and experience with using search engine and reader compliant internal and external outbound and inbound links to maximize SEO and conversion? Is there proper use of title, meta and anchor tags and text within web pages and all submitted content? Is there knowledge of keyword structure and density and how they relate to recency, relevancy, and other important SEO and conversion criteria?
Lead Nurturing: What is the experience in writing and conducting an automatic lead nurturing campaign? What email and affiliate software and services have they employed? What are the sizes of the client bases for the campaigns? How much experience is there with rapidly growing and maintaining an active prospect and customer list? Are their campaigns connected with auto-response campaigns?
Analytics: Are analytics being employed and are they trackable and reportable across any and all marketing routines? Are there best practices and experiences in place to navigate through the data and make intelligent based recommendations and decisions?
Conversion: Are there web design experiences and current talent in place to maximize conversion? Is conversion being measured? (lack of conversion can drastically reduce the ability for the anticipated ROI). Is there an accurate understanding of the marketing conversion components?
White Space & Color
Up-to-date Page Design
Split Testing & Multi-Variant Testing
Monitoring: It has been said that monitoring any event, campaign, function etc. is as much a matter of identifying the thorns before they grow as it is identifying the flowers. With that said, is there demonstrated evidence that there is the knowledge and experience in place to provide a timely alert of any impending or rising negative issues? Is there also experience with providing a timely alert for area positive in nature? Can the benchmarks for negative and positive issues be knowledgably established?
1. Keyword Relevancy – Make sure the links back to your page are relevant to the page content. Anchor text, Title & Meta Tags, and Content all play a valuable role and should be addressed before creating the link. Keywords are often compared by the search engines to establish relevancy within the link and search engine result page.
2. High Value Links: Establish your links with pages with a high Page Rank value. PageRank results from a “ballot” among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it (“incoming links“). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page. (Click here for more Page Rank information)
3. Avoid Excessive NoFollow – Avoid excessive backlinks with Nofollow in the HTML attributes. In a nutshell, nofollows are intended to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring. (Click here for more Nofollow information)
Make sure you or your SEO professional understands and implements a strong Backlink practice when getting your website or webpage ranked in the search engines. Remember quality of backlinks often trumps quantity when getting ranked high in search engine results.