The answer is somewhat difficult to answer. ReadyLaunchWP has identified over 15 marketing channels available within the online marketing environment. Picking which one or better yet which ones are best suited for your business requires more knowledge and experience than a typical small business owner possesses.
The easiest general marketing channels to understand are Social Media Marketing, Pay-Per-Click, and of course SEO (Search Engine Optimization) or Free Listings. Of these three, generally speaking, Social Media Marketing requires the least amount of expense.
PPC can absorb anyone’s budget very rapidly if not monitored on a daily basis. In addition, the knowledge required for success in combining the affects of keywords, Ad copy, page quality, content relativity, and ad positioning can be a somewhat daunting task for the beginner. PPC can provide a very rapid increase in revenue and profits if performed wisely.
SEO requires a lot of patience and skill to get your listing anywhere near visible. Getting your listing on the front page often requires a lot of testing and many months of waiting. The end result can be very lucrative if your listing appears on the front page and top listing.
Social Marketing has the lowest cost of entry for both cost and time. A beginner can usually make some impact on their customer leads within days. However, the avid Social Marketer knows how to employ a solid overall strategy to optimize the results in a very big way.
The best social marketing strategy includes reciprocity, a commitment to scheduled postings, the ability to listen, transparency, community, and above all honesty. Failure to include, at the very least, these main criteria can drastically damage your results and possibly your reputation.